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The Ultimate UTM Attribution Course
Intro to UTM
Whats UTM and its history (0:36)
Building your first UTM
Anatomy of a UTM (7:35)
Create a simple UTM (2:58)
Adding UTM Links to Paid Channels
Adding UTMs in Google Ads (9:07)
Adding UTMs in Facebook Ads (2:35)
Capturing UTM Data
Capturing UTMs in Unbounce (2:13)
Capturing UTMs on a Static HTML site (2:51)
Capturing UTMs in WordPress (3:39)
Capturing UTMs in Hubspot (1:13)
Viewing Reports
Viewing UTM Reports in GA4 (2:41)
Viewing UTM Traffic in Fathom Analytics (3:15)
Managing UTM Links
Managing UTM links with Google Sheet & Rebrandly (4:17)
Bonus
Tips & Tricks to Remember (19:36)
Real World Examaples (5:42)
Freebie: UTM Builder Worksheet (1:12)
Freebie: UTM Builder Worksheet
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